Getting a grip on social media is herding cats. Some days everything clicks; others, you're fairly sure you're posting into a void. This week delivered my own small digital disaster: multiple Instagram and Facebook accounts, each tangled to a different email, none of them quite sure which one was the business.
The fix was unglamorous and worth recording. Consolidate first — one email, one set of access points, every platform accounted for. Clean up whatever no longer serves the brand. Then, and only then, build the calendar. Mine started as a plain spreadsheet of what to post each week; it's since graduated to a calendar that reminds me. Nothing fancy. The system's only job is to exist when inspiration doesn't. Untangle the accounts before you try to grow them — order of operations matters more than any tactic.
The harder lesson was the third one. Today I was itching to get back to making artwork, not making posts, and I've stopped treating that as a discipline problem. Uninspired days are information. Instead of forcing content that excites no one, I use those days to notice what actually lights me up, and let the next experiments come from there. What resonates with me has, so far, been the best predictor of what resonates with anyone.
Growth takes time — mine is currently taking plenty. But persistence over perfection is the entire strategy, messy parts included. The messy parts, it turns out, are where the connection happens.
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