Day 14: Halloween with Meta Business Suite: The Real Horror of Doing Business in 2024

A Haunted House of an Interface

Let’s be real—using Meta Business Suite this year feels like wandering through a haunted house where nothing works quite right. The interface is glitchy, half the buttons feel like they’re playing tricks on you, and even my bank got suspicious enough to flag it for fraud. When you’re trying to run a business, shouldn’t verifying users and getting paid be top priorities? Instead, it feels like they laid off the 30,000 people who actually knew how to keep this place running. They’re calling this the “Year of Efficiency,” but all I’m seeing is the “Year of Frustration.”

To Meta or Not to Meta?
With all the roadblocks, I can’t help but wonder if my marketing dollars would be better spent elsewhere. Maybe I’ll just go old-school and hire someone to spin a sign on a street corner. Or put that money directly in the hands of influencers who actually connect with people. Right now, choosing where to focus feels like a horror-movie decision—do I keep trudging through Meta’s haunted maze, or do I turn back and invest my budget somewhere less... haunted?

Google: At Least the Lights Are On
Then there’s Google, which—blessedly—is working like it should. Maybe that’s a sign to redirect my energy there. But it also makes me wonder about the future: What will digital marketing look like down the road? Could we get to a point where I hand my ad budget over to ChatGPT and let it do the rest?

ChatGPT: The Genie of Future Marketing?
Imagine this: you type something like, “Find a gift for Joe, who my daughter’s bringing home for Christmas. I know almost nothing about him, but he owns a Golden Retriever and probably drinks coffee.” Poof—ChatGPT serves up my products, curated and ready to make Joe (and his Golden) feel seen. Like a magic genie, ChatGPT could turn cryptic requests into exactly the right shopping recommendations. Now that would be a real business suite—a system that’s fast, intelligent, and just a little spooky in its ability to get it right.

What’s Next?
For now, I’ll keep experimenting. Maybe this is the year to let go of haunted ad platforms and invest in a new mix of strategies—less with the tech giants, more with partnerships that actually feel human. Whatever’s next, here’s hoping for a future where business tools don’t feel like Halloween every day. 👻