The shop got its refinements today. The category formerly known as the Icons Collection is now, simply, Dogs — clearer, and more honest about what it is. Navigation got some attention too, though filtering and sorting remain a puzzle I haven't solved yet. The weekend ahead is a big one: finalizing uploads for puzzles, long-sleeve shirts, mugs, pillows, and blankets, with Cyber Weekend planning behind all of it, because it's November and the calendar insists.
Today's realization arrived in two parts: I don't know how to build a proper marketing funnel, and I need to. It's a you-don't-know-what-you-don't-know moment, the kind every self-taught founder gets to have in public. Noted. Curriculum updated.
Then I closed the laptop. A walk, time with a friend, and an improv show that had me laughing harder than I have in weeks. I used to count evenings like that as time taken from the store. I'm learning to count them differently. The store runs on the same person the evening repairs.
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