The day started with a sequel to yesterday's roadblocks: the automation server I rely on went down for maintenance — it took a personal day without asking whether I could afford one. Only a few of the blankets made it onto the site. Not the day I'd planned.
So most of it went to making a video instead. Time well spent? Honestly not sure. But it was fun to try something new, and if it gives one person a glimpse of the heart behind these products, that's not nothing.
Meanwhile, Cyber Weekend is less than ten days out and the math is in: not everything I dreamed of having ready will be ready. What will be ready — spoiler — is 30% off everything and free shipping on orders over $100. (I see you, Tina. You may be the only one reading this, so you get the scoop early.)
The advertising report is shorter. I've been experimenting with ads on Instagram, TikTok, and Google, and the sales they've produced total zero. Not one. There's plenty I haven't learned yet about what resonates and how the pieces connect; right now the ads are tuition.
All of which led to the day's actual decision. This project matters too much to sprint at. If a freelance gig on the side keeps me steady, I'll take one — it buys the freedom to build IsLoved with care, at a pace that can be sustained. The seeds are in the ground. They didn't ask about Cyber Weekend.
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