Today isloved.shop went live.
I've spent twenty years making things for other people's brands — t-shirt graphics at Tommy Bahama, products at Bucky, campaigns for boutique agencies, UX at Expedia, a couple of startups in between. Every one of those jobs taught me something I couldn't have learned another way. All of it points here: a shop with my name on the decisions.
Day 1 has a particular feeling — the blank page, the quiet voice saying this could be the one. I don't entirely trust that feeling. I've launched enough things to know the beginning is loud, and everything after is quiet. What builds a store isn't the launch. It's small decisions, made daily, in the same direction, long after the excitement has worn off.
So the practice is simple, and this journal is part of it. Show up. Do the work. Write down what happened — what worked, what broke, what I'd tell myself a week ago. A record, kept honestly, is worth more than a highlight reel.
If you found your way here on the first day: thank you. There isn't much to see yet. That's rather the point of a Day 1.
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