It's Friday, and in theory the weekend starts now. In practice, the weekend is spoken for: ad dashboards, campaign setup, and an unreasonable number of tutorial videos, probably until Sunday night.
Five years ago I'd have said I had a decent handle on social media marketing. That knowledge has aged like milk. There's an entire platform now that wasn't on my radar then, and the question of the week is whether to actually invest in it — learn the grammar, make the videos — or hold the line on the platforms I know and post the same content everywhere. There's no clean answer, and the people selling clean answers are the problem: most expert tutorials are a rabbit hole that ends where it began, forty minutes later, having said nothing new.
So I'm doing what everyone actually does — figuring it out as I go, one campaign at a time, over more coffee than is strictly advisable. If you've walked this maze before me and found a real path, the comments are open. Non-spammy tips only. Pretty please.
I love it! You’re doing great!