Day 33: Post-Holiday Check-In: Reassessing, Adjusting, Moving Forward

It’s the Monday after Thanksgiving, and the reality check is here: sales haven’t exactly matched expectations. In fact, let’s just say my ad spend and ROI are having a bit of a disagreement. A good return on ad spend (ROAS) is supposed to be 8x your investment, right? Well, I’ve been running things in reverse—spending 8x more than I’ve brought in.

So, I’m hitting the pause button on ad spending. For now, my focus is shifting to affiliate marketing. It’s a smarter, more sustainable way to grow: working with creators and partners who genuinely love what I offer, without pouring money into the ad black hole. 

The takeaway? It’s okay to pause, reassess, and try a new approach. Growth is rarely linear, and every step—forward or backward—teaches you something valuable.

Here’s to rethinking strategies and creating connections that count. What’s your move this week?